9 Reasons Why Low Employee Engagement Will Bleed Your Company Dry

Employee engagement is the quality of the dynamic between an employee and the employer. The engagement is considered high when the employees are enthusiastic about their work, and aid in the expansion of the goals. Disengagement occurs when one employee or more are negatively impacted and decide to do and act on their own accord without caring for the common goal.

As a leader, you must be prepared for these situations. You should plan for prevention, as well as for consequences. If you do not think this is important enough, read nine reasons why low engagement will bleed your company dry.

1. Profitability: When one slows down, it all slows down.

Think merchandise. Think selling. Think time limits and quotas. A disengaged employee, in the field of sales, for example, will cause a loss of 22% as far as incoming earnings, according to a 2013 Gallup Poll. Disengagement slows down the dynamics of the selling process by disregarding marketing cues, ignoring potential customers, and stalling the very important opportunities that surface during negotiation.

This translates into financial loss and poor customer service. In turn, this can also transform into poor word-to-mouth reputation once unhappy customers start to speak to one another.

2. Productivity

In any field, from manufacturing to news reporting, disengagement means slowing down the important communication processes that most take place when employees work in cyclical work environments. Think what would happen if one step out of a series of 13, 100, prevents the rest of the cycle to be completed. It means loss of profits due to low production, or slow production.

Aside from production of goods, the productivity of a disengaged employee does not amount to the common goal of an organization. It is either poor quality, incomplete, or lackluster. Having a plan of action that rewards those who are engaged in productivity may be the solution that all leaders need.

3. Safety incidents 

We blame text messaging for many car accidents out there. But lack of attention is not limited to driving or crossing the street. A disengaged employee is likely to make assumptions about everything, from what is expected of employees, to how things are done. Contrastingly, an engaged employee is on alert at all times, partly, because alertness is one of the qualities that pays most attention to details. Not being in tandem with the purpose of working is what causes all safety to go awry, and what ends up costing the company time, replacements, medical care, absences, and much more.

4. Absenteeism

Disengaged employees only care about themselves, and about how the work environment benefits them. They also tend to think more about what they can get away with, rather than what they can do better. A disengaged employee may also be unmotivated to even go to work. It is all a part of the same thing. Leaders must pay attention to lack of motivation, as this is actually a very easy fix situation that can be arranged with a points or incentive system.

5. Quality issues

There cannot be good quality in production or manufacturing if there is no attention to detail. In order to achieve this attention, one must be focused and motivated to make something well done. Disengaged employees are not going to spend the extra time paying attention to detail; therefore, the quality of the final production may or may not be what leaders expect.

6. Shrinkage

Disengaged employees are likely to want to disengage others. This is a terrible influence that, in gullible and weaker employees, may turn into the “rotten apple” syndrome, where one person affects all the other ones negatively. When more than one employee is disenchanted with the work environment, they will inevitably leave it, or switch to another place. This means a shrinkage in your work force, sometimes losing employees who are actually good.

7. Property loss

We are all familiar with the prototype employee who loves to “supply” their home offices, or kitchen cabinets, with products from the work place. Engaged employees are very unlikely to engaged in unethical practices such as this one. Disengaged employees could really care less. Pay close attention because property loss equals money loss.

8. Unethical behavior

When disengagement comes from pure lack of work ethics, there is no motivation that will ever fix that. Pay close attention to behaviors that touch upon fraternization, excess familiarities, potential harassment, lateness or absenteeism. The results from this include loss, low productivity, potential law suits, low motivation, and overall disengagement from employees who are affected by those behaviors.

9. Unnecessary stress

A stressful work environment, caused by disengaged employees, will bleed a company dry. First, the culture and atmosphere of the work environment will be negatively impacted and will likely result in less enthusiastic production. Second, employees will be divided and grouped, breaking the overall balance of the workplace. Finally, it may cause added absences and could lead to people quitting, also causing loses to the organization.

Conclusion: Pay close attention to the cues of disengaged employees. Put a pan in place, whether it is to prevent disengagement or encourage motivation through incentives. Ultimately, it is the organization that pays the price. It is better to be safe than sorry.

How To Build A Strong Company Culture


Best Practices: Email Marketing


Email has become one of the main methods of communication in the business world. Whether you are communicating within your office or sending an email across the world, it has become a form of communication that brings us together.

Email is also an integral component of any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. When composing an email — be it an e-newsletter, promotion, transactional email or announcement — there are a few best practices to follow.

Email Best Practices:

Subject Line

  • Keep it under 50 characters
  • Including incentives in the subject line can increase your open rates by 50% !!!
  • 35% of email recipients open email based on the subject line

Call to Action

  • Only use a single call to action per email
  • Don’t hide it inside an image, because your audience may miss it.
  • Call to action should be as big bold and obvious as possible
  • 55% of recipients will forward emails with promotions and coupons


  • Include images when appropriate
  • Make sure they are sized properly
  • When images are too big, they can significantly slow down the load time, causing people to potentially delete the message before even reading it
  • Place your logo in the top left corner
  • Less text brings the reader to your call-to-action sooner


  • Only deliver relevant information to consumers
  • Segment your email lists by interest

Mobile Optimization

  • Make sure your emails are always optimized for mobile devices
  • 70 million US consumers check email on mobile devices and this rate is constantly increasing

Email Regularly

  • Always email from the same address
  • Don’t overdo it
  • 47% of recipients opt-out because of receiving too many emails
  • Give subscribers the option to receive mobile optimized email

After considering all the factors listed here, always remember to test your emails thoroughly on all devices to make sure it is compatible. It is also a good idea to run a few tests on different emails that relay the same message, to see what your customers are best responding to.

Technology in the Workplace: How to Keep Your Company Up-To-Date


No matter what field you are working in, technology is an important aspect of a business. If your company is not up-to-date with the latest technology, things will not be done as efficiently and your competitors are bound to get ahead of you. Technology is a part of your office environment, from your air conditioners to the software you use to stay productive. Staying aware of technology is essential to maintaining a strong presence in the business world of today. Here are a few ways to stay in the know:

1) Determine your company’s needs

The first step to embarking on this process is to figure out what it is you need. You will have to gauge this by assessing the type of technology you work with, the existing knowledge you have and your style of learning. You’ll need to gain a grasp of the fundamental aspects of technology and then move on to gaining an understanding of the devices you use. Make sure you take note of which types of technology will fit your company’s needs in order to narrow down the amount of knowledge you are taking in. You won’t be able to keep up with every piece of technology that hits the market, and that’s okay. Just focus on the pieces you need.

2) Read up on technology

There are a number of helpful technology and trade magazines, newsletters, and blogs. Essentially all major newspapers have some means of covering technology issues. There, you can learn tips for all of the latest technology, see product reviews, and read Q&A columns. Feel free to look at top tech blogs and websites. Some great websites for technology information are Techcrunch and The Verge.

3) Ask techie friends and coworkers

If you’ve got a friend who loves technology, there’s nothing wrong with reaching out to that friend for help. If you’re scrolling through the technology section of a popular online publication, why not run this by your friend? You can ask your friend to have coffee or lunch with you every now and then so that you can catch up on the latest technology.

4) Talk to other entrepreneurs

If you are leading a business of any kind, you are bound to find yourself at events that will involve networking. While you’re networking, bring up the topic of technology. This way, you will be able to gain information about what technology entrepreneurs in your industry are using at their companies.

5) Figure out which technology resources work the best for you

There are numerous resources out there, and it can get overwhelming if you’re looking in books, magazines, newspapers, and blogs, in addition to talking to people. Figure out which resources apply most to your company’s needs and stick with those. When you’re networking with people, try and figure out whose company operates in a similar way to yours so that you can get the optimal technology advice.

6) Be realistic

It is great to stay up-to-date, but also understand that in many cases “If it ain’t broke, don’t fix it” is the best mantra. If your use of outdated technology is allowing you to fall behind in comparison to other companies, then it is time to upgrade. It is important to be aware of the technological advances that are occurring your field, but it’s also beneficial to determine which new pieces of technology you truly need. Try out technology that you think will truly contribute to the cohesiveness and efficiency of your company. If you’re not sure it’s working, poll your company anonymously and ask them. If it isn’t driving results or helping your company in any way, then drop it.

Technology is a large part of every business. In order to run a business smoothly, it is important to stay privy to the ways in which technology is shaping your industry and the world.

5 Issues with “Best Practices”


Everyone knows about “best practices” when it comes to the business world. Everyone knows about them because they have been, more or less, unchanged for years even as the way we do business is changing almost monthly. While there is certainly a lot of truth and knowledge to be gained from these practices, they’re not as useful as everyone claims them to be. Below are 5 major issues with the practice of following best practices.

  • They rarely ever work: The sad truth is that even though best practices are seen as the best, they never work as much as we’d like them to. This isn’t to say that they never work, just that they’re most effective when dealing with specific issues, people, and systems. Make sure you’re not applying these best practices blindly across the board or you’ll find that they might not fit the problem you’re dealing with and very well may not work.
  • It’s for followers, not leaders: One of the major issues with best practices is that it isn’t for leaders and people who become them. Best practices are handed down from previous leaders and generations and cut down on creativity and ingenuity. If you’re having an issue that needs solving, look to use the newly created technologies and knowledge that are available to you instead drawing from a playbook that may have been written when the internet was still in its infancy. Also know that different generations require different approaches for maximum efficiency and millennials are more complicated than most.
  • They cut down on innovation: If you had a book that gave you answers to all of your problems, why on earth would you spend the time, resources, and energy looking for new solutions when you have pre-existing ones? One of the issues with best practices is that people use them without even bothering to improve on them or try new, better solutions that may come from their own team.
  • Change is internal and cultural: Many best practices are applied in companies that they were not created in. For change to be effective, it needs to come from within the company and probably has to change the company culture a bit. People can get resentful if they feel the heavy and foreign hand of another company.
  • They don’t come with a manual: Just because you have found some practices that would definitely help your company doesn’t mean you’ve won. Many best practices don’t actually come with advice in regards to how to implement them effectively and efficiently. You might be aiming for the right target but you end up taking the wrong path, you very well may cause more harm than good.

While these are 5 issues with best practices, that’s not to say that they’re bad. There is definitely knowledge to be gleaned from the experiences and solutions afforded by best practices and the people who came up with them. Just remember to take them all with a grain of salt and make sure you try to fit them to your company and situation instead of the other way around.

If you’d like to read and learn more, you can do so here.

How To Build A Strong Company Culture

The key to a successful business is happy employees. The key to happy employees is a strong company culture. 

When people are happy to come in to work every day, it makes them want to do better. Enjoying your office space and work surrounding is so important. By keeping employees happy and comfortable in the office, they will perform better.

Now that you know why its so important, here are some ways that you can improve your company culture:

Creative work space — Non traditional office spaces evoke creative work out of employees. Sure, having a desk and personal space to get your work done is important, but collaborative spaces have also proven to boost company culture.

Create a common space where employees can go to work when they need a change of pace. Everyone works differently, perhaps some employees would do better with a standing up desk option, while others might prefer to work on a couch with a lap top. You are doing your company a dis service to limit these kind of options. 

Flexible work hours — As I mentioned before, everyone is different. Not every employee will come in and do their best work from 9-5. Some people are feeling energized and ready to work really early in the morning and might like to come into the office around 7AM, while others cannot be productive in any capacity before noon. Grant the flexibility to your employees and watch the work quality sky rocket.

Foster an environment where people want to be — If employees enjoy the space that they work in, they will perform better. Company culture doesn’t come out of nowhere. It is up to the employees to participate. Hold weekly contests for some friendly office competition, start some clubs in the office that people can attend after work hours. For example, a yoga club led by someone in the office who is particularly fond of yoga. Wednesdays at 6 you all meet in the lounge and engage in a relaxing session before going home for the day. Not only are you potentially learning a new skill, you’re spending time with people from your office in a non work related way, allowing you room to get know your coworkers.

Social activities out side of office — Incentivize employees to meet goals with group outings as the reward. Happy hours are a great and easy thing to plan to celebrate the hard work of your employees that also goes along well with my last mentioned point. When people like the people that they work with, they are more inclined to come in and do their best. When they really enjoy to be where the work, they will go the extra mile. They will stay late to get some extra work done because their friends are staying late as well. 

Best Practices: Retention & Customer Service

Running a business largely depends on maintaining and gaining customers each month. For an insurance agency in particular, retaining customers and making sure they are satisfied with their insurance agent will play a major role in deciphering your insurance company from many others. Here are a few ways you can make sure that your customer service is above and beyond so that you can retain customers and grow your business:

First, know your customer. At many insurance agencies, people become numbers and there are very little personal interactions and connections between employees and customers. A good company, regardless of what type of business it caters to, knows the people they are serving – without them, business would plummet. Communication is key when it comes to building relationships with your customers, so be sure your employees are great at effectively communicating. Nobody wants to get help from a computer, so make sure your employees don’t sound like one. Having compassion for customers is the initial step towards great customer service.

Amigo MGA Alan Rasof

Next, your employees should be knowledgeable and know how to answer questions about insurance policies in general and specific to your company. In the event that a question cannot be answered, there should be a protocol for your employee to tell the client that he or she will speak to a manager and will give them know as soon as possible. Make sure a follow-up email or phone call is setup so that the client is not left hanging. Your employees should speak with confidence and be well-educated for their position. If your company does not have a basic annual training program for both new and old employees, that is something that should be implemented right away.

Another aspect of customer service that your company should be up to par with is answering emails and responding to phone call in a timely fashion. No customer should be left in the dark if he or she has a question or is expecting an update of some sort. Be sure that your employees have a 24-48 hour rule when it comes to responding to voicemails and emails – even text messages if everyone has a company cell phone. Being attentive and responding to customers is extremely important for your business, because if you don’t respond the customer is not likely to a) refer you to prospective clients and b) have a good experience with the company, which could lead to negative feedback and may eventually not be a customer anymore. Even if the question seems vague or unimportant, your employees should hop on the phone with the customer and listen to what they have to say.

Amigo MGA, Alan Rasof

In conclusion, if customers are not satisfied with the service you are providing, they will not continue to use your product. Communicating effectively and responding quickly to voicemails, emails, and text messages are great ways to stay in touch and actively engage with your customers so that they will want to stay with your company as long as possible.

Best Practices: Training Employees

Training employees so they can know the ins and outs of their job as insurance agents is vital to their own personal success, as well as the success of your business as a whole. Perhaps what’s even more important than training employees is the way you execute training.

Often times, agencies do not train employees specifically for their job duties. In turn, this leads to employees being disengaged in training, and it ends up being somewhat of a waste of time. Instead, everyone in the insurance agency should be trained based on their specific position and not a position that they are not specialized in, nor should they be. For example, a receptionist should not be in the same training circle as an employee in service since a receptionist has different duties that involve looking up clients instead of servicing business. Though the receptionist should have a general understanding of how the service works, it is not necessary for him or her to go through intensive training for a position other than his or her own.

Amigo MGA, LLC

In addition to catering training based on separate departments of your company, there should always be a set date and time for training so that your employees can get on a regular schedule. Your company may even have a certificate program that lasts for six weeks, scheduling in 2-3 hours of training each week in different segments. According to an article published on InsuranceJournal.com:

“Make a plan for dates and times for training. Post where everyone can see. No vacation time during the training period should be scheduled. Someone in management that can answer specific questions about the standards and processes must be present in every session. Questions should never be left just hanging in the air,” (Alexander, Best Practices – Training & Implementation).

Furthermore, your staff should understand that training is a vital necessity of their job, and they should take it as serious as any other part of the workday.

Having a staff that is fully engaged during these important training sessions means that they are eager to learn more about their job, and in turn will boost company confidence. If any questions arise, your staff should be open about asking them – and higher-level managers and company executives should be prepared to answer anything that comes up. It is also imperative that if there is something that member of your staff do not understand during training, they let the trainer know so that they can leave the session with full clarity in what is being taught.

Remember, training employees should be taken very seriously, and your employees should know that there are consequences for non-compliance, as well as rewards for compliance.

Insurance Agency Best Practices

There are many steps to take when it comes to establishing your insurance agency as one that your customers would recommend. Being willing to make sacrifices along the way is just one element towards maintaining a well-liked, efficient, and effective insurance agency. Here are a few best practice tips to help your insurance agency gain recognition throughout your area:

Amigo MGA

First, always focus on customer service and satisfaction. A great way to keep track of your agency’s customer satisfaction, besides calculating renewal rates, is to provide an informal survey that caters to your customers’ perceptions and includes suggestions to help improve your service. Always remember to go out of your way for customers, and try to go above and beyond their expectations.

Second, build a valuable staff with well-educated, personable employees that are not only great people for your customers to trust, but a pleasure to be around in the office environment. You should also provide training and tools your staff needs to do their jobs effectively with utmost efficiency. Incorporate leadership programs and reward employees when they are showing improvement and helping your agency meet its goals. Remember to celebrate and keep your workplace in a positivAmigo MGAe environment.

Third, be sure your agency has a clear mission statement that everyone who partakes in your company knows by heart. This statement should be the focus of your agency and customers should understand its meaning.

Fourth, your agency should be up-to-date with technology. Many companies are in a decline due not be able to adapt to current technological trends and improvements. Technology is a necessity for helping your agency grow, keep customer contact, and complete tasks efficiently.

Finally, always seek for continuous improvement. All companies should be seeking to improve at all times – a company cannot grow if it is not measuring its performance against its past performance (and that of competitors).

Very First Post

Hello, and welcome to Amigo MGA’s blog for insurance professionals.  Be sure to stay tuned for what’s to come.